Finance金融代写，金融Finance assignment代写，作业代做，金融作业代写，finance代写，金融代考，Assignment100拥有400+国内外顶尖高校代修代课老师，建议广大留学生找代写essay一定要有原则。教员都毕业于全球著名高校，高效、负责、知识领域广。严格培训free lancer和全职导师，并制定了更为详细严谨的审单流程和标准。欢迎有网课代修、essay写需求的小伙伴前来咨询。，在国外留学从来不是一件易事, 没有家人的陪伴, 朋友的帮助. 一个人不仅要完成高难度的学习, 还要努力解决生活上的琐事. 这时您就可以选择Assignment100来帮您减轻学习上的压力, 促进您更好的学习.

英国曼彻斯特大学金融商科硕士assignment得A范例选节

1: Executive summary    ------------------------------------------------------------2-3                                                 

2: Business Overview   -------------------------------------------------------------- 4

  2.1:Introduction-----------------------------------------------------------------------4-5

  2.2:Current position-------------------------------------------------------------------5

  2.3:Competitive advantages----------------------------------------------------------6

  2.4:Growth plan -----------------------------------------------------------------------6-7

3: SWOT analysis   --------------------------------------------------------------------8-9

4: Market Research   -------------------------------------------------------------------10

  4.1: Target segments-------------------------------------------------------------------11-12

  4.2: Potential segments ---------------------------------------------------------------12

  4.3: Competitors------------------------------------------------------------------------13-14

5: Marketing ------------------------------------------------------------------------------- 15

5.1:Distribution channels ----------------------------- ------------------------------- 15

5.2:Tactical Promotion ----------------------------------------------------------------16-17

5.3:Marketing Budget ------------------------------------------------------------------17

6:Team & Management structure------------------------------------------------------- -18

6.1: Skills & retention-------------------------------------------------------------------18

6.2:Key personnel------------------------------------------------------------------------18

6.3: Management------------------------------------------------------------------------ 19

7: Financial budget and forecasts--------------------------------------------------------- 20

   7.1: Overview----------------------------------------------------------------------------20

   7.2: Sales forecast-----------------------------------------------------------------------21

   7.21: Pricing --------------------------------------------------------------------------- 20-21

   7.22: Analysis---------------------------------------------------------------------------22

   7.221: P&L year 1----------------------------------------------------------------------22

   7.222: Cash flow year 1----------------------------------------------------------------23

   7.223:Balance sheet year 1-------------------------------------------------------------23

   7.224: P&L year 2 ---------------------------------------------------------------------24-25

   7.225: Cash flow year 2-----------------------------------------------------------------26

   7.226: Balance sheet year 2-------------------------------------------------------------27

   7.227:Break even analysis --------------------------------------------------------------28

8: References ------------------------------------------------------------------------ ------29-30

9: Appendix 1 notes for the forecasts-------------------------------------------------------31

  Appendix 2 start up costs table-----------------------------------------------------------32

  Appendix 3 cash flow table-----------------------------------------------------------33-34

1: Executive Summary

Green and Sparkle House Cleaning is a domestic cleaning service in Birmingham. We run a professional, convenient, flexible and guaranteed cleaning service with environmentally friendly cleaning products. Our workers are reliable, well trained and well supervised, and they always try their best to meet customers’ expectations.

The research shows that the cleaning industry has potential to grow in the future, while the industry has less entry barriers. However, the recession is one of the key factors to affect the profitability in this industry, since people want to pay less for cleaning, due to their financial situations. Hence, the target segments are selected based on the demographics, therefore the income and the age are key factors. Green and Sparkle will be addressing the wealthy one-income households and affluent two-income households. These families are more likely to pay a higher premium for the cleaning services because they might want to have other pleasurable pursuits or have insufficient time to do the cleaning. Subsequently, the survey also demonstrates that a large percentage of elderly people are willing to hire cleaning services. Therefore, in the next few years of the plan, we will also target elderly people.

The primary competitor is the small, local enterprise providing a similar service, while the secondary competitor is the franchise. Small and local enterprises are increasingly growing in this industry, since an initial investment is relatively low. The franchises operations seem to provide more reliable and wide range services, and they have positive credibility and reputation. Thereby, the competitive edges for our company are the application of environmentally friendly products, good management skills, good information gathering, reasonable price and the location.

The growth plan in the next year is to access carpet cleaning and small office cleaning. It aims to expand the service area to laundry and dry cleaning in the next 5 years of sales promotion, advertising in local newspapers, leaflet and brochure drops, word-of mouth recommendations and the company’s vehicle are the major strategies to promote our business. In terms of projected growth, we predict the sales will increase 1.75% in the second year, and the profit increases 1.72% in the second year.

Our main objective is to save clients’ time through providing a good quality house cleaning service. To increase the amount of repeat customers and develop our brand equity through superior services is one of the main objectives as well. Finally, we aim to develop our business sustainably. Our mission is to provide customers with efficient cleaning solutions in a trustworthy, professional and guaranteed way.

2. Business Overviews

2.1 Introduction

Green and Sparkle House Cleaning is to offer house cleaning services in Birmingham, and we are focusing on the areas of Harborne, Five Ways, Selly Oak and the City Centre. The experience of studying abroad has inspired me to set up this business targeting working families. Changing accommodation occurs once a year for the majority of students, particularly international students, whilst a large portion of students leave before the end of term. Students do not have time to do cleaning and packing so they need house cleaning services. Additionally, the students normally have house parties on weekends, so they need someone to clean houses in instances such as these. The cost of setting up a housekeeping business is relatively inexpensive compared to other businesses, which is a good opportunity to start a successful small medium enterprise. The purpose of this business is to provide convenience, flexibility and a reliable service to making customers’ house cleaner and life easier.

Services

We aim to provide professional cleaning services for the residential community in Birmingham. We employ high quality cleaning tools and environmentally-sound products for domestic cleaning. We work flexible working times and provide a service whenever needed. Services are listed as follow:

●Regular house cleaning

●Deep cleaning

●Spring cleaning

●After party cleaning

●Move in/Move out cleaning

The minimum requirement for a regular cleaning service is 2 hours each time. The regular cleaning contains helping the small office to clean as well. The deep cleaning requires at least 3 hours per visit. Customers need to book for these services at least 24 hours in advance. Green and Sparkle aims to create a comfortable environment for customers’ houses. Our spring cleaning service is to tidy and clean each corner in the house, even the corner behind sofas. Our spring cleaning has various options, since customers can require kitchen cleaning, bathroom cleaning or complete room cleaning. The after party cleaning can help customers to remove all the rubbish and clean all the dishes quickly and reliably. For the move in/ move out cleaning, customers’ requirements will be to clean the house to a standard which means the house is as clean as it was when they moved in so they do not lose their deposit. We can develop a professional cleaning plan for our customers regarding their house cleaning. Customers can order our service via the telephone or online, and will pay our employees directly after cleaning. Green and Sparkle endeavours to build up good relationships with our clients through professional performances.

2.2 Current position

Based on the size of the business, our company will be set up as a limited company. The primary merit of a limited company is having a legal identity of its own. Following this, shareholders are not responsible for debts beyond the value of their shares. Finally, the limited company has freedom to obtain capital through selling shares (Barrow, et al, 1998, p45).

Hofer stated that identifying the stage of the business life cycle is a primary element to obtain an appropriate business strategy (1975, p798). For a business to grow, as well as meeting customer’ needs it must identify a strategic segmentation in the market.  Moreover, the products and the services are modified in order to meet customers’ demands (Anderson & Zeithaml, 1984, p8). Hence, this implies that Green and Sparkle is in the growth stage.

2.3 Competitive Advantages

According to the survey from Birmingham City council (2009), the population in Selly Oak is the 6^th largest population constituencies in the Birmingham, which has 99,042. Moreover, the University of Birmingham is located in Selly Oak, while there are many houses letting in this area. The landlords need to employ others to clean the houses. Besides, the rent for offices is cheaper than the other areas.Hence, the location can be one of the competitive advantages. The second competitive advantage is using environmentally friendly products to clean, preventing chemical allergies for the customers and staff. Good management competencies and informationgathering are competitive advantages as well. Finally, the most attracting feature to the customers is low price with a good standard of service. Despite a few competitive advantages, weaknesses can be identified as well. These are difficulties in finding experienced labourers and weak credibility at the start. This is explained in the SWOT analysis.

The competitive strengths and the sustainable development of this industry make me confident my business will continue to grow. Moreover, promotion will be followed by growth. Our company will spend a higher premium in promotion in order to enhance our brand equity. Once the intangible asset is built, it will eventually contribute to the tangible profit. Finally, our company only focuses on domestic cleaning at the start of business. In the later stages, the other services will be expanded gradually as business develops. 

2.4 Growth Plan

Our company recently provided normal house cleaning services, and the targets are mainly the affluent two income families and wealthy-single income families. The competitors provide broader services, such as a maid service and window cleaning. It is necessary to expand the services in the next 1 to 3 years to compete with the competitors. As regards the development of the business, the goals in the future can be concluded as the following: increasing repeat customers 7% per quarter, decreasing customer acquisition costs and developing the brand equity.

The following sections will describe the marketing strategies, management structure and financial budgets and forecasts in detail. The marketing strategies will be illustrated with the SWOT analysis, market research and promotions, while the employment and advisors will be depicted in the team and management structure. Finally, the balance sheet, cash flow and profit and losses will follow in order to consider financial aspects of the business.